Unlocking Better Lead Generation with AI

David Owasi [00:00:00]:
AI has been a game changer for us. And there are many ways we are leveraging AI. For example, I just told you about the lead cleaning process. So one of the things that we’re testing internally with AI is to even make that lead process lead cleaning process a lot better.

Jeffro [00:00:18]:
Hi. My name is Jeffro, and this is Digital Dominance, the podcast for service based small business owners who are ready to seize is the recognition and growth that their company deserves. You’ve worked hard to build a business you’re proud of. Now it’s time for digital domination. Station. Alright. Well, welcome back to another episode of digital dominance. Now lead generation is a common buzzword that we’ve all heard more times than we can count, but it is a very important part of digital marketing.

Jeffro [00:00:48]:
So today, we are going to dive into it a little bit deeper. And to help us do that, please help me welcome David Awazi to the show.

David Owasi [00:00:56]:
Thank you, Jeff. Yeah. Pleasure to be here. Super excited.

Jeffro [00:01:00]:
Awesome. I’m excited too. But before we jump into our conversation, I wanted to give the listeners A little bit of background. So David has been doing digital marketing. You know, he’s got over 10 years of experience in marketing and software, and he’s the founder of a company called Outreach Genius. Now his company has developed some amazing tools for effective lead generation on LinkedIn and cold email, and they can even reveal the identities Up to 70% of your anonymous website visitors, which is bonkers. He has yeah. He’ll maybe he’ll tell us more about that in a little bit.

Jeffro [00:01:31]:
But He’s got a passion for solving complex problems like this, which is why I wanted to have him on the show today to talk about lead generation. Now One more thing, real quick for listeners who are brand new to digital marketing. A lead is just a term for a prospective customer, and lead generation is the process of finding, scraping, buying, or Otherwise, obtaining the contact information of these prospects so that you can reach out to them. Now, David, most of my listeners have service businesses rather than product businesses. So as you know, that means they have to meet with a prospect in order to earn their business. And I thought we could start by having you talk a little bit about the concept of a qualified lead Versus a plain old lead.

David Owasi [00:02:10]:
Yeah. So, that’s a good question by the way, Jeff, and thanks for the introduction. Qualified leads mean different things to different people. But generally for me, there’s sort of 2 things that stands out to me. Number 1 is intent. Is there a clear intent in where they are interested in the services you’re offering? Or the or more more let’s put it more more more aptly. If they are a problem that you can solve and there’s an intents there. For me, that’s 1 marker of a qualified lead.

David Owasi [00:02:42]:
The second 1 is, if they fits, some other set of criteria. For example, can they afford where you can where you’re offering? Can they pay? Are they in the, you know, in that dem demographic that you’ve highlighted as your ICP? It’s there’s so so many, criterias for how you can define your ideal lead. But for me, intent is probably the biggest one because, you know, anyone can raise up their hands and say they’re interested, but are they actually, they thought about the sir the problem you’re trying to solve before you talk to them, which means that they’re gonna be ready to buy your products once, you do your pitch. Does that make sense?

Jeffro [00:03:16]:
Yep. That makes sense. And I wanted to mention real quick, you used an acronym ICP. Again, for listeners who are new to digital marketing, that just means ideal customer profile. So when he’s talking about knowing your ICP, that means you need to know who your target customer is. A lot of people haven’t spent a lot of time on that. But do you have any other comments on that?

David Owasi [00:03:34]:
Yes. ICP is very, very crucial. You need to understand who exactly you’re selling to and you have to be able to define who they are in as much detail. So you have to be able to understand who they are in terms of, you know, general demographic, you know, they are, you know, John Doe male 45, who is, the founder or who is the director or whatever it is. You have to, like, visualize a specific person in mind. And And then when you’re building all your marketing assets, you’re thinking of this specific person. We are thinking of your outreach strategy. We are thinking of this specific person in mind.

David Owasi [00:04:07]:
The the more detail you can be about the ICP, the more likely you have success with your, lead generation efforts.

Jeffro [00:04:12]:
And I think one other thing we should touch on is, a lot of people when they think of lead generation, they think of buying a list. Right? Paying somebody some money for a list of names and emails or phone numbers. But you can’t really get that as targeted. Or is that as good as having a custom approach where you know your Target profile and, you know, what’s the difference there?

David Owasi [00:04:36]:
Yeah. Buying a list is probably not the smartest way to go. I mean, sometimes it can work if you’re very, very clear about Who fits your ideal customer profile? Sometimes it could work. But there are other more sophisticated ways to find your ideal, customers. So for example, one way will be to create content. And if you create content, well, the people who actually engage with your content, They’re sort of signifying and raising up their hands saying, yes, I’m interested in what you’re saying, which means they could be potential customers. But not everybody has a talent, the space, the time to do that, which is why sometimes you just have to go out and do the thing yourself and force the issue almost. And if you’re doing that, I find, especially if you’re in the in the b two b space, LinkedIn sales navigator is an excellent tool that allows you to do that.

David Owasi [00:05:18]:
So you can go to sales navigator on LinkedIn, pick the filters, and say, hey, I’m looking for founders in the, in the, medical industry who have done this and done that, who have x x amount of experience. I find that to be a much better way. One of the things we’ve done at OutreachGenius is that what we’ve done is we find that even with sales navigator, sometimes sales navigator will still give you, like, 40% of the result is still not correct. It’s garbage. Just for some reason, their software doesn’t does give you that. So what we did is we we have a Chrome extension. With that Chrome extension, you can actually, scrape that data from Sales Navigator into our platform. And then what our platform does is it looks at each of those individuals, and it then tells you by percentage score how likely that person is in your ideal customer profile based on the filters you So it will tell you this person is 100% matched.

David Owasi [00:06:08]:
So all the filters you picked, they got everything. On this person, it’s 50%, and they will tell you the reason why they don’t fit that it didn’t fit the geographical location, or the job title, or whatever. And that way, you can at least clean up your list, to make sure that you’re speaking to the right person. But Sales Navigator is an extremely powerful tool to help you, find those ideal customer profiles.

Jeffro [00:06:27]:
Well and that’s that’s a really important thing you mentioned there. Because if you didn’t know you have to further refine Those results, you might think that the 1st list it spits out is gonna be perfect for you, and you start emailing all those people and, Oops. Sorry. A lot of these bad fits. You know?

David Owasi [00:06:42]:
Exactly. So

Jeffro [00:06:43]:
that that’s good to know. Mhmm. So what of does the source of the leads Matter. Obviously, we’ve established that, you know, buying a list is probably a bad idea because it could be outdated or, you know, not targeted. But what about you know, how do you choose between prospecting on LinkedIn versus using cold email or scraping Google, something like that?

David Owasi [00:07:02]:
Yeah. So it really depends on on your ideal customer. So if you’re going to the b two b space, where all your ideal customers are professionals or business owners of some sort, I find that LinkedIn is just the best source or a platform like Apollo. But again, Apollo still also relies on LinkedIn’s data pretty much. So I find that to be the best business of b two b. Now if you’re in the b two c space, that’s a whole different ballgame entirely, and you might need to look outside of LinkedIn for that. I focus on LinkedIn, but, you know, in that case, buying list might make a lot of sense where you have somebody who for somehow they have access with database of of records of, you know, people who are at some sort of associations, and that is, like, your ideal fit. So there’s so many ways you can be more creative in the b two c space.

David Owasi [00:07:45]:
But if you’re in the b two b space, LinkedIn is probably your number 1, and then you have, like, this is, like, ZoomInfo, Apollo, Lemlist, and they have all these platforms. But all of them still in one way piggyback on sales navigator on LinkedIn, because, you know, we have almost a 1000000000 users, professionals on LinkedIn, every year. So, you know, that’s really where the the magic is.

Jeffro [00:08:06]:
So then let’s talk about volume because, you know, if a person’s trying to do this manually, they can only get to so many people each day. And, obviously, everybody’s talking about AI lately. I know you guys use AI in your tools as well. So what makes your approach Better with AI than, you know, some of the other ways you could go do this.

David Owasi [00:08:26]:
Absolutely. So AI has been a game changer for us, and there are many ways we are leveraging AI. For example, I just told you about the lead cleaning process. So one of the things that we’re testing internally with AI is to even make that lead process, Lead cleaning process a lot better. What we’re doing is we’re training an LLM model. So it’s basically like a, like a little, like a small AI model in a box. I’m a train this AI model to say, hey. I’m gonna give you a list of 2,000 people.

David Owasi [00:08:56]:
And I’m gonna tell you who my ideal customer profile is. So it’s John Doe, he’s a founder, blah blah blah. I wanna tell you all of that. And then I want you to go through each of the information that I’ve script using as a Chrome extension from sales navigator, look through all that information, the name, their job title, the bio, and then match each of those person with the ICP I’ve giving you. And if it’s a fit, then give me the checkbox. If it’s not a fit, delete it from the list. So that’s why we’re raising AI to even for a cleaner list because at the end of the day, you only have so much bandwidth and volume, of well, you only have so much resources. You can’t reach out to 20,000 people quickly.

David Owasi [00:09:34]:
So if you can even clean up your list so that everybody is, like, precise targeted, then that saves you time and it gets you helps you make the most of your resources. So that’s one way. The 2nd way is through automation. So automation is not something new. Everybody knows about automation these days. I ended up on LinkedIn. There are a lot of automation software, Lots of them in the market. Well, we are one of the first ones that has now really integrated AI and prompts into the same platform to complement the automation.

David Owasi [00:10:00]:
So the way it works is this, we have, an area called settings in our platform, and in that settings, we tell the AI, which we’ve called Jira. This is Right? With Dell, we basically tell the AI all about your business, your offer, everything about your your company, and your offer of who your ideal client is. And we also tell the AI everything about you as a person behind the brand. And then what we do is every incoming conversation, we map them into 5 buckets, friendly, engaged, meeting request set, follow-up. We have, like, those 5 buckets. And then for each of those buckets, we have specific prompts of what the AI message should be If it identifies this person into one of those buckets. And the idea of those bucket is that, you know, you’re just gonna reach out to somebody, and then from your first meeting, you’re gonna try and a call. No.

David Owasi [00:10:44]:
It’s like, you know, you you they express interest. They connect with you, and then you then kinda try they’re friendly, and then they are engaged, and then they express interest, and then, you know, the meeting is requested, and then assess the steps. So what our AI does now is when the message comes in, It looks at the content of the message and puts them into one of those buckets. And then when you press a specific button, it uses the prompts for that specific bucket and all the information associated with that person’s LinkedIn profile, like their job title, their bio, and it uses all of that to create a very Personalized, which is a key here. Personalized message to them. So normally, you would have had to, like, go and look at the profile, say everything about them, and then try to Customize your messaging to them after they’ve expressed after they’ve responded to your automated message to get them into the conversation. So what we’re doing is bridging that gap where it’s very dummy proof, which means you can either do it yourself, or you can have a VA do it for you, but you’re not worried about, you know, grammatical errors, you’re not worried about sent this out of context, and it has been a massive game changer for our clients. Leveraging the power of AI to create personalized messages, but using the automation in the first this which we all know to start that conversation in the 1st place, and then combining both has been a game changer.

David Owasi [00:11:54]:
So these are just 2 ways we’ve been using AI in our in our, lead generation, steps.

Jeffro [00:12:00]:
That’s awesome. And I like that you highlighted personalization because, everybody’s so used to getting bombarded with messages these days. It’s easy to spot the bots that are just spitting out the same message to everybody. So making a custom version of the message at scale It’s huge.

David Owasi [00:12:19]:
Absolutely. And we’re also doing the same thing for email marketing as well. So the same problem is this in email marketing. And we did this experiment where we try to get the AI ChargePD to write email sequences, and it was terrible. It was so robotic, we try it out, it didn’t work. People were like, this is awful. So what we did was I went out and I found some of the best email copywriters in the world. Right? These Guys, they’re known for this.

David Owasi [00:12:44]:
They’re gurus. And what we did is I bought all of their course and their templates. I mean, their course and template, they have, like, their best line, their best submit lines, their best everything. And what I did again was go to Chargebee, then there’s something called fine tuning. And you can fine tune the model where you basically train the model on, this is what a good email looks It’s like, this is what a email written by a real human being looks like, what a stomach line written by human being looks like. And we train the AI on, like, all these volumes of email of email samples and templates. And then when we then give it a prompt and say, write an email for a specific reason, it’s using the same approach that the The best copywriters in the world have used their writing emails. And if I show you those email copy, they absolutely do not look like it was generated by, you know, a robot.

David Owasi [00:13:28]:
It looks very human. It has all the emojis. It has all, like, short sentences, all the jokes in there. It’s really, really good. I mean, there’s just some way some ways to, like, make it even more better, and we’re always looking to improve it. But, again, we’ve kinda brought that personalization by training the AI on specific data. And what that means for you is, you know, of course, not everyone is gonna be at this level, but if you have, like, a way you wanna say things, like, way your company does business or your, like, I don’t know, like, for example, in the financial space, there’s certain things you can say and certain things you can’t say to look at some of the rules. What you can do is you can fine tune the model and say, this is what normal means to me.

David Owasi [00:14:07]:
And you can train the AI in that little closed environment and then send your then send your prompts to that specific closed environment, and then they would generate messages that aligns with how you’ve traded. It’s a massive game changer doing that. Can you talk a

Jeffro [00:14:20]:
little bit about conversion rates and things? Because I want people to have realistic expectations. The way you’re talking about this, it all sounds great and magical. And, you know, I say, okay, then the The AI goes and does all this stuff for me. I’m gonna suddenly have all this business, but what is a reasonable expectation?

David Owasi [00:14:37]:
Great question. So one thing we’ve learned is that the the hardest part of actually lead generation and prospecting is starting that conversation in the 1st place. People get so much, so bombarded all the time that they’re just like fatigue and they don’t have the time or the space. So I find that the the best way to make sure that you have great, conversion. Well, there’s sort of 2 types of conversion. The first one is, like, They actually start talking to you, so that’s conversion level 1. Because if they’re not start talking to you, well, there’s even chance they’re gonna get anything out of that. And then the 2nd level of conversion is thought I’ve spoken to you than those who gets booked into an appointment.

David Owasi [00:15:14]:
So for me, my first focus is let’s make sure that you are getting into conversations, and we have something we call the spicy copy approach. And with the spicy copy approach, what we basically do is, we try as much as possible to stand out in people’s inbox by what we say in that first line. So for example, when we send connection requests on LinkedIn, instead of saying, hey, John. You’re the best guy in the world. You’re amazing. You’re awesome, which is literally what everybody is saying. What we say is something like, hey, John, I have a weird ability that allows me to Get wide result for people like you. Now if you’re curious about my ability and how it relates to you, accept my connection request.

David Owasi [00:15:52]:
If not, Send me your most caught in insult. And people love that because number 1, you’re just direct to the point when you’re trying to butter them up and Try because people have their guards up, when you’re trying to butter butter them off, they’re like, you’re looking for something for me. But if you’re very obvious about what you’re trying to do, Do we then accept? And then, you know, it’s game to pitch them because now they know you’re gonna pitch them. Or if they don’t accept, they’re, you know, they were never gonna talk to you or engage with you in the 1st place. So I find that, you know, being real with people and not try to butter them up is a better approach to getting them to start talking to you. Now once the staff’s talking to you, The next step is how do you guide the conversation to make sure that it aligns with your goal of getting them into recall? And I find that telling them you’re pitching them is a great way of doing that. It sounds counterintuitive, but people respect when you say, hey, I’m gonna pitch you and it’s okay for you to say no. And almost like You you tell that you’re very honest and upfront about it.

David Owasi [00:16:47]:
And of course, you know, you have to use a proper word information. It doesn’t sound weird, but I find that that is a better way to get people talking, and then they would just give it a straight yes or no right away how you can move forward. So I found with this approach, we’ve been able to see a 60% increase in engagements, where people are actually like talking to us back and forth. And so far right now, the normal engagement rates or the number of conversion rates normally is about 30 to 5% for cold outreach. It’s pretty low. So you gotta do a lot of, you know, outreach to get people to convert. So if you’re doing cold outreach where the person doesn’t know you from, you know, from any time, but typically, if you get 5%, you’re doing pretty good. But with that approach, with spicy coffee approach, we’re seeing, almost a double, like 10% conversion rate.

David Owasi [00:17:29]:
So basically, when I say conversion rate, You speak to a 100 people, that you never knew before, and you use this approach in your shared, and out of those 100 people, typically 10% of those, 10 of those were, like, say, yeah. You know what? I’m gonna jump on a call with you, with this approach, so it’s been a massive game changer for us. But for normal rates of conversion in a cold outreach game, typically, 3 to 5% it’s, like, pretty good and pretty decent already.

Jeffro [00:17:51]:
Yeah. Okay. And that’s what I’ve heard as well. I just want people to understand, you know, like, I’ve spent sent, you know, 10,000 emails, and I’m not getting, you know, nearly as many calls. Like, well, this is why. Most people ignore it. Some of them end up in spam. But, generally, you’re just looking at 3 to 5% across the board.

Jeffro [00:18:08]:
Unless you’re using these fancy tools like David’s talking about, then you can get up closer to 10%. I’d also say that’s probably not on day 1. Usually, there’s some tweaking involved. Right? You gotta get that, feedback loop once you actually start doing a campaign, Figuring out what’s working and not working, you can test stuff and make it better. Right?

David Owasi [00:18:26]:
Absolutely. And one little trick for email So campaigns is that you have to buy multiple domain names. So a couple of things, there’s a platform called ionos.com. And what Ios does is, does is, I would integrate it into our, into our platform is it allows you to buy domain names for cheap, as cheap as $5. And then for each domain name, it allows you to spin off 25 email addresses for free. So literally, it’s It’s just extremely cheap. So what you need to do is when you’re doing email campaigns, you don’t wanna send like 200 emails from 1 domain, from 1 email accounts. That would just burn out the email account and means that a lot of the emails will start going to spam.

David Owasi [00:19:05]:
So what you wanna do is you wanna send like maybe 10 emails per day, per email accounts, which allows all those emails to actually be delivered into people’s inboxes. And then because those email accounts are Having a domain name, it looks legitimate, it looks professional. And then because of using this platform I just shared with you, you can get 25 of those email accounts each on each of those 25 is sending 10 emails per day, which means you’re sending 250 emails per day. So you can Scale that effort very, very quickly, and there are lots of platforms, like, instantly. We can do that on our platform, our originators.ai as well, where you can, like, you know, send out many of those emails at scale, where you send, like, smaller volumes per email accounts, which retain the integrity of that account and allows you to get into people’s inbox. So that’s one little trick that I’ve learned, and it’s work really well to get people, get your your message into people’s inboxes.

Jeffro [00:19:55]:
Cool. That’s a good resource. So we can put the link in the Description for this episode. But I wanna give listeners just a little more context on why you mentioned multiple domains and all of that. Because If you’ve never done cold email before, you know, this might sound like you’re getting a little technical, but you’re gonna make mistakes. 1st time you do this, especially if you’re doing it on your own, you’re gonna, you know, forget something like the unsubscribe link in your email, or you’re just gonna get on some blacklist somewhere, And then you’ll find that nothing’s getting through. Right? And so that’s why you want multiple domains available so that you’ve been warming them up over time, and you can just switch over to the next one, and you don’t miss a beat. But, obviously, if you work with someone experienced, they can help, you know, avoid all of this.

Jeffro [00:20:36]:
And like David said, this kinda sets you up for success. One other thing I wanted to mention is that Sending cold emails is not illegal. I’ve had clients ask me like, hey. Isn’t that you know, you’re am I sending spam? Is that illegal? I was like, no. No. No. It’s not illegal. People post their email on their website.

Jeffro [00:20:54]:
Right? That means they want you to email them. When people mark stuff as spam, it’s because it’s Annoying or unwanted. And that’s, again, why the personalization is so important because it lets people know up front. Hey. This is a pitch. I’m not trying to trick you. If you don’t want it, just Say no or hit the unsubscribe button. Right? You’re giving them that out.

Jeffro [00:21:11]:
You’re not bombarding them. If you keep emailing them after they say they wanna unsubscribe, that’s obviously a problem. Make sure your systems are in place to allow them to do that. But having these multiple domains, this is just the the approach to make this more sustainable, especially at Scale. And the same thing is true on LinkedIn. If you just go from sending no messages a day to suddenly sending 200, you know, LinkedIn’s gonna say, oh, I’m gonna flag your account because I think you’re a bot now. Somebody got hacked or something. So you don’t wanna do that.

Jeffro [00:21:41]:
You need to ramp up slowly. As you get better at your messaging and personalization and making sure that these are real valid, request to people, and it’s not just spam. So any other thoughts on that, David?

David Owasi [00:21:55]:
No. No. Those are very, very good points. And one thing I would say is that when it comes to legality, Them to to to to stay compliant with the, I mean, Canada is called, I think, CanSpam Act. I’m not sure what it what it is in the US if it’s the same there. But you have to give people Can’t spam mail. You have to give people a way to unsubscribe. If they don’t wanna receive your message anymore, you have to give them that option.

David Owasi [00:22:16]:
If you’re not, then you’re in violation of the spam mail. So That’s basically what, what is legal. Sending them the email is not legal. It’s not illegal. It’s not it’s basically forcing them to keep hearing from you when you Clearly do not or not giving them the option to stop hearing from you. That’s a part that is illegal.

Jeffro [00:22:34]:
Okay. So we’re getting close to the end of our time here. I just had this Couple last things I wanted to talk about. So what, a lot of people have been burned by lead generation companies. You know? So How can someone evaluate a potential lead generation partner to make sure it’s going to be a good fit or that this person knows what they’re doing? You know, if they meet someone at the Chamber of Commerce event and they say, oh, yeah. I can do lead generation. How they how do they decide if they should work with this person?

David Owasi [00:23:00]:
Yeah, that’s a very tricky one. I mean, you have to use your sense of judgment. Anyone can make promises. I find that if someone is promising you specific numbers, it’s a red flag because it’s really, really hard, except if you’re doing paid, if you’re doing paid then it’s fair game, right? But if you’re doing organic in code, and by the way, I fall into this trap myself so I’m promising people numbers. So it’s not like, you know, it comes with bad intention. Like, they truly generally mean well for you. What I find that is someone is pushing their approach on you, but what makes it inset what makes it attractive with the numbers that we offer you, we’re gonna get you a 100 leads this month. Otherwise, don’t pay for it.

David Owasi [00:23:37]:
I find that to be just check on that real quickly just to make sure. The second one is if they’re not very, very clear about the stats and the processes that they’re gonna use for your lead generation efforts. I find that to be, a bit fishy as well. So, making big claims and promises, that’s definitely a big sign of, of something to be of of something to be aware of. The last thing I will say in terms of, you know, making sure that you, work with somebody, the better that they can tell you that they’ve got a results for your industry, the more likely they can gain the results. Because, if they just say, yeah. I don’t know. We’ll help you, whatever.

David Owasi [00:24:15]:
It doesn’t matter what industry you are in. I mean, it doesn’t mean that they lie, but I would definitely wanna check on, okay, how many people in my space have you actually worked with? Because there’s different nuances in different spaces. For example, if you’re working with in the finance space, It’s a very, very different way of talking about, you know, your offer and and kinda how you talk to people versus if you’re in the coaching space. So, the more focused they are on a niche, the better for you. By the end of the day, you know, as businesses, sometimes it’s gonna jump and hope for the best. It’s always better to work with agencies that are more focused on doing it with you services versus doing it for you. Because that way, you can be involved in the process. You can see what they’re doing, and then you can learn from that and hopefully run it by yourself as well, which is why we’ve moved away from more of a done for you agency, it’s more of a done with you kind of software company.

David Owasi [00:25:04]:
It’s kind of where we are right now. We’ve learned a lot over the years, but hopefully that helps. It’s it’s a very muddy space out there. It’s it’s really hard to, you know it’s somewhere in the in the grid.

Jeffro [00:25:14]:
So looking for case studies, you know, always helps if especially if it’s in your niche So they you know, they’ve already performed for businesses like yours. Right. Last question here before we end. Is there any other Common mistake that business owners make with lead generation that we haven’t covered?

David Owasi [00:25:33]:
Well, I would say that, you know, the not trying not getting help. So if you feel like you can do it by yourself, maybe you can, and it’s fine if you wanna go down that path, but you most likely will spend a lot of time Wasting a lot of time and efforts when you should be actually running your business instead of trying to figure out something. It’s like me saying, oh, I’m gonna go do my taxes because I don’t wanna pay someone that extra couple $100. And then I end up, number 1, spending my time in the weeds and not doing it properly. And number 2, I list so much on the table as Well, because I I don’t know what things to claim. So, yes, you can do it yourself, but I would recommend, go find an expert who’s doing this day in, day out, and work with them. I would say let you know focus on a lot of software is a good place to start with lead generation. I guess so many softwares out there, of course, Asafis is one of those, but there’s a lot of software that really helps you solve the problem.

David Owasi [00:26:23]:
And if you don’t have the time or the energy to do software, then, of course, you wanna actually hire an agency or not a 10th who can help you, but the biggest mistake is trying to figure it out yourself. It’s just a big mistake. You’re gonna spend a whole bunch of time, and then you eventually will hire somebody anyways, if you’re serious about your business that

Jeffro [00:26:40]:
is Yeah. It’s getting harder and harder to cut through the noise. So David. Thank you for that. David, this has been really informative, and I hope people feel empowered to kinda step up Their lead generation efforts, and especially if they’ve never tried before, now they’ve got enough background and context to know what to expect and what to look for. So, guys, go check out David’s website, outreachgenius.ai, and sign up for I think he has a free 14 day trial, and you can see how personalized AI outreach can make a difference in your Business? Thanks again, David, for being on the show, and thanks to all of you for listening. And I’ll see you guys in the next episode. Thanks for tuning in to the Digital Dominance podcast.

Jeffro [00:27:18]:
Each week, we dive into various digital marketing topics to help you get more clients online. If you Really want to dominate? Go to frobro.com/dominate for a free evaluation of your online presence. It’s time for