Eliminating Excuses & Creating A Power Offer

Carla Cherry [00:00:00]: 
Origin story is very, very important. So what we did is we did a workshop teaching people how to do origin story. And then, also, that was that was a smaller offer to her larger offer. So, boom, you did the origin story. Now you’ve actually got the outline of your book, the, you know, trust factor built in, and you’re 1 step further to the to go. So that was perfect.

Jeffro [00:00:19]:
Lower the barrier to entry, essentially. So they’re not jumping across as big of a stream. There’s a stepping stone to get them there. Welcome back to Digital Dominance. I can tell you right now, this is going to be a powerful episode, And that’s because my guest today is going to talk about how to craft a power offer for your business. A lot of business owners don’t really give their offer too much thought beyond asking how much should that I charge, but there’s so much more to it than that. And that’s why I invited Carla Cherry to join me today since she is the queen of power offers. So let me tell you a little bit more about her.

Jeffro [00:00:54]:
She runs a gamified cohort called Power Pack to Profit that helps business owners, coaches, and consultants step up their game. And I can tell you firsthand that it works because I made massive progress when I was part of it in early 2023. She’s all about consistency, Accountability and getting you to implement what she’s teaching you. And before she started this group, she did some other really cool stuff that I wanna mention. She was a producer for Larry King and some other shows, and she’s booked celebrities ranging from Dick Van Dyke to DJ Cascade. She has a ton of experience and connections, and I’m really excited for her to share with us today about power offers. So welcome to the show, Carla. Thank you for being here.

Carla Cherry [00:01:30]:
Oh my gosh. Thank you so much for having me. What a pleasure.

Jeffro [00:01:33]:
Yeah. I’m excited. And, obviously, we’re gonna talk about power offers today. But before we get to that, I wanted to hear your thoughts on a different subject, Which is excuses. As entrepreneurs, we always have a 1000000 ideas, and we often go so far as to buy a course or make a plan or Even set a goal related to that idea. And then many times we do nothing or anything else, and then we make excuses to ourselves But we don’t make progress. So, yes, entrepreneurship means we’re in our own head a lot. We’re doing a lot of things by ourselves.

Jeffro [00:02:06]:
So when it comes to stuff like this, it’s It’s not even that we lack the drive or the ideas or the skills. What we lack is accountability. And I think the reason your cohort is so effective is that accountability is at the heart of it. So my question here is, do you agree that accountability is like an antidote to excuses?

Carla Cherry [00:02:27]:
Yes. Exactly. So I’m really glad that you’re touching on this. This is one of my favorite things to talk about is accountability, and it didn’t used to be, which is really interesting. I would say that for me, I woke up one day, several years ago, and I got Really tired of 1 step forward, 2 steps back, 1 step forward, 2 steps back with my own personal goals. And I realized after taking, another course, I I what was different about that was everybody inside that course seemed to be, a, connected, and, b, they were up leveling themselves at the same time as up leveling their business. And so, and then I I can do you want me to go into the background of it of how I started it? Sure.

Jeffro [00:03:16]:
Up to you.

Carla Cherry [00:03:17]:
So I did a challenge where, I, I decided, okay, I’m done with 1 step forward and 2 steps back, and I saw this challenge online called 75 hard. And I was like, I’m gonna do that, and I’m going to put my personal goals into it, And, and I’m gonna stop, trying to like, setting my alarm and not getting up, and I’m going to stick to, a particular diet that I wanted to stick to, which was no sugar, no flour, and then, exercise regularly. So these are these are goals that I had, and I used that challenge as a catalyst to get there, and so what I liked about that challenge was you had to complete a certain amount of actions, and if you didn’t do those actions every day, you had to start over. So it was a container. It was it forced me to do those actions. And, if I don’t know if you’ve ever heard about 75 hard, it’s one of those contests where if you finish it, you know, you and there’s other people it’s just like doing a marathon. You know, you get a tip of the hat, like, hey. You did it because it’s a really hard thing to do.

Carla Cherry [00:04:20]:
And so for me, it was like I had to comp you know, it’s all or nothing, and that was the container. So after I did it, I did a triathlon, which I never thought I could do, but then when I did consistent actions every day thank you. And when I did consistent actions every day, I what it dawned on me, this is actually not that hard.

Jeffro [00:04:42]:
Right. Procrastination is a habit. Right? And we fall into that and just get used to hitting snooze or whatever. Default. Yeah. The 75 hard setup for you talked about having to start over at the beginning. If you’ve missed the 1st couple of days, Not a big deal because you only have to redo a couple days.

Carla Cherry [00:04:59]:
That’s right.

Jeffro [00:04:59]:
But you are not gonna let yourself start over on day 54. Right?

Carla Cherry [00:05:03]:
If you’re

Jeffro [00:05:03]:
feeling groggy, you’re gonna do it anyways. So that that’s a great, way to think about it.

Carla Cherry [00:05:09]:
Yeah. So then what happened for me was I real it dawned on me. I had this moment, moment, where I realized, what if I applied this to my business? What if I took this concept and applied it to business what was possible. Because if I sat down and thought about doing a triathlon in the beginning, I was like, no way. That’s crazy. But then After I did 75 days of consistent 2, 2 sessions of 45 minute working out, it was actually not that hard to do a triathlon. I mean, I literally just plugged in the things and did it. I just did every I broke it down, made it simple and easy.

Carla Cherry [00:05:43]:
Today, I’m running. Today, I’m swimming. I caveat. I I, Did not practice enough on the swimming and almost died in that leg. I turned around and did backstroke, and I was like, am I qual disqualified? Just backstroke out. So if you ever do that, triathlon, please do. The swimming in a pool is not the same as a lake. You actually are getting a bit of a break every time you turn around.

Carla Cherry [00:06:06]:
Did not realize that because I was like, why didn’t you touch the side? Anyway, that’s a whole sign up. But, anyway so I realized if I do these consistent actions, Then you can actually create massive goals and achieve them. And so when you talk about, accountability, I think the hard part for people is not having a container. So that’s what I created was the container for it because that’s the hardest part.

Jeffro [00:06:34]:
Yeah. And finding other people to be accountable with because you can’t Yes. Most people can’t do this by themselves. There are a few rare people who can, who have the discipline, But most other people we need someone to hold us accountable, so that’s why the group aspect is so important.

Carla Cherry [00:06:47]:
A 100%, and that’s also where the gamification comes in. So if we made, I I, you know, I decided to make it a game, so I wanted a fun element in there so that it’s not you know, when I first started, thinking about creating an accountability group for people, What I didn’t want to become is this substitute teacher with a red pen coming after you. You know, I had people say, well, are you gonna make people screenshot and and prove that the and I’m like, no. I don’t have the time nor do I have the interest in, like, going back and back checking and see if I you know? This is gonna be the honor code. And if you if you lie, you’re lying to yourself, and that actually should feel worse than lying to anybody else. Yeah. So I implemented that piece. But, yeah, you’re right.

Carla Cherry [00:07:27]:
So, I’ve also been part of groups where they’re like, oh, you’re gonna have an accountability group par and you’re gonna have a accountability partner. And I had the absolute worst partner ever. She was like, oh my gosh. You know? I just believe that if we try our best, we can just try again. And it was just like ex like, talk about excuses. It was like excuses, like, layered in this, like, sugar coated, we’re not gonna beat ourselves up, jar garble. I don’t know what to call it, but it was not a fit for me. And I’m like, why are we even calling ourselves an accountability partner if we’re just gonna give ourselves an excuse every time we get on the phone.

Carla Cherry [00:08:02]:
Like, what a waste of time. Very nice person, not the methodology for me. You know? I’m like Mhmm. Let’s go in, Let’s go hard and let’s go all the way. You know, my mother said to me years ago I did gymnastics growing up, and and I would be like, oh, I don’t wanna miss this birthday party. I don’t wanna miss thing, and she would say, you’re doing it all or nothing. You know, we can quit if you want, but it’s all or nothing. So I’m so grateful that I got that from her because I instilled that in my daughter, and, you know, she’s doing quite well.

Carla Cherry [00:08:34]:
So it’s it’s it’s it’s an all or nothing situation. You can quit, But if you say you’re gonna do something, you go all in. That that’s the idea. And then having the right, like you said, having the right accountability partners. So for me, it was about setting it up, setting the framework up for success.

Jeffro [00:08:53]:
Okay. I that’s awesome. And I I wanna move us on to the power offers too, but I’m glad we were able to kinda jump into the, that a little bit. And, guys, if you’re listening right now, whether or not you join Carla’s cohort, you need to get some sort of accountability system in place. Otherwise, you’re just gonna keep spinning your wheels and, No. Not making any progress. So That’s right. Now that we’ve done some soul searching, we’re gonna move on to the topic of the day.

Jeffro [00:09:15]:
And, Carla, I’m gonna hand it over to you to teach as much as you can about power offers.

Carla Cherry [00:09:22]:
Okay. So feel free to ask me questions. So, So in terms of of a power offer, what is a power offer? For people asking that, obviously, that’s their first question. And so And so I take a one step back and say that I help a lot of people that are moving from corporate to consultancy or who are building a coaching program. So what happens when you build go from corporate to consultancy? You are an expert. You know a lot about what you’re doing, but all of a sudden, you’re in on in this new platform. You’re on this new plane of having to now sell it. And a lot of times when you’re well, most times when you’re in corporate, you don’t actually have to get the funding.

Carla Cherry [00:10:01]:
You you’re paid every you’re paid a a paycheck. It’s a completely different game when you actually have to go out and meet clients and sell to clients. And so, you know, people sit in I I say I say what happens in vagueness stays in vagueness. People stay in vagueness about what does my client want. What is what what’s a good package for them? What how should I price it? What what are these they have all these questions. And so that’s where Power Offer was born because I ended up helping people when I moved over from production to, to coaching. You know, everyone said I need more clients. Well, if you look under the hood, you need a better offer, period.

Carla Cherry [00:10:44]:
So a power offer is It starts at the core by answering someone’s biggest problem. Right? So if you’re not sure where to start in your offerings or or creating a power offer. You wanna look for where is the biggest problem. Where are they, of losing sleep. What is keeping them up at night? Where are they actively seeking a solution? That’s where you start. You don’t start in, in another way. You’ve gotta go straight to where is the gap, where are they looking for a solution. So that’s number 1.

Carla Cherry [00:11:19]:
If you’re not answering a problem that they have that they’re losing sleep over, it’s they’re not gonna pay you as much. And the bigger the problem you can solve, the higher ticket you can go. So that’s number 1. So it’s that’s the core, and then around it is, I think of it like a a a wheel. So at the at the hub is the biggest problem, and then they have all these ancillary problems or satellite problems that come up around the big problem. So a power offer not only answers their biggest problem, but it answers the satellite problems going around it. So and then you package it where it’s easy and user friendly. So you want ease of packaging.

Carla Cherry [00:12:00]:
Also, you want to develop a customer journey. So you’ve gotta find an entry point into how to have the conversation with somebody. Right? So, big part of a power offer in terms of selling it is you’ve gotta sell to what they want and not to what they need, but then deliver both. So you wanna find your entry point. Where are they actively looking for a solution? What’s a big enough problem to solve, and then how can you package it with all the satellite problems addressing those as well, and now you have a power offer.

Jeffro [00:12:35]:
Okay. So that’s a good definition. Can we make it more tangible for people who haven’t gone through this process before? So maybe, let’s take you as an example. Right? So if you’re a coach, you know, a generic offer might be, you know, business coaching to get more clients. You know? How Where would you go from that to the power offer where you’re meeting all of these needs on the the hub?

Carla Cherry [00:13:01]:
Sure. So, so number 1 is research, research, research. When when I say what happens in Vegas stays in vagueness, it’s because most people are not reaching out to their actual prospects and finding out what they need, which always baffles me. And and, honestly, when I was introduced to this concept years ago, I was like, wow. That seems so scary to actually talk to your prospect. But if you’re not talking to your prospect, think of Verizon. Verizon will survey you every time you’re on the phone. There’s a reason for that, because they are constantly perfecting the offer.

Carla Cherry [00:13:35]:
They’re constantly trying to figure out feedback from, from their clients. So I’ll give you an example of a power offer that did quite well. So we had a we had a player in the program called Dominique, And, oh my gosh, I have English friends because I just said she’s called Dominique. Always makes me laugh. Her she’s named Dominique. So, Dominique, she was, she was a project manager. She was, like, a glorified project candidate kind of taking a catchall. Like, any project was coming to her, verified p a VA.

Carla Cherry [00:14:09]:
And she decided that she wanted to go into in the publishing industry. So she looked for the gap, and we built her power offer around that. So what’s the gap? The gap is between the publisher and the author. Giant gap because the publish these are high end publishing houses. The high end publishing house Does not have time this day and age to tell the author all the things that they need to do to promote their book. And now that you’re in the digital age, you it’s not just about writing a book. You’ve gotta do a whole set of promotion to get it to the forefront. The author doesn’t wanna bother the publisher.

Carla Cherry [00:14:46]:
Giant gap. So what what we did right there was we looked at that, and then we built, okay, what’s the core offering, and then what are the satellite offerings around that? How can you deliver it to you wanna ask these questions. How can you deliver it to How can you do about your client so that it’s faster, it’s easier, and that the packaging is in, in a place where It’s easier for them to enter your ecosystem. It’s easy for them to in terms of, like, look at the onboarding. Like, how can they how can you onboard them where it it’s a seamless, easy process? Think about when you’re going to, 5 star versus McDonald’s. So, like, you go to a 5 star restaurant. Right? Everything isn’t thought of. They’re taking up the, utensils.

Carla Cherry [00:15:36]:
The second you finish your plate, they’ve taken the utensils as well. They’re, you know, scraping the crumbs off the table. They’ve got the, you know, the wine, thing chilling by the by the side. They’re pouring as you know, your glass goes down. They fill back up. There are all these attentions all these these bits and attention to detail. So, when you’re going through the research process, You wanna ask questions. What and and and at the core of it is what are their fears, what are their deepest desires, And what are the things especially that they’re afraid to tell you? So when you go through the research process, you wanna find out Where where are they of what are they afraid to say to you? And and the when you’re doing research, the beauty of that is that it opens the door to be able to find out the answers that are especially the answers that your that your prospect is not gonna tell you.

Carla Cherry [00:16:33]:
And then when you have all those answers, you plug it back in, and then you realize, okay. What do I want to address? You know, what are the things that they most want? And I’ll give you a really good example around that. We did a research at a coach who was, she helps divorcees, and she did a research on 10 different prospects. Number 1 fear was finance, And my client had not wasn’t even thinking about doing anything financial with divorcees. That didn’t even cross her mind. But lo and behold, she had a background in finance. So don’t you know that we put that up and and added that to the 1st module? And we put that in every sales call, every pitch, every, sales mess all to her sales message messaging across the board.

Jeffro [00:17:20]:
Yeah.

Carla Cherry [00:17:21]:
We’re gonna address the finance piece and not just address it. We’re gonna make sure that you, in your next chapter of your life, are gonna be completely comfortable, independent independent financially independent. You know? We addressed what it looks like with the kids. Right? So we’re gonna teach you how to have these conversations with the kids. We’re gonna teach you how everything around finance was addressed in that 1st module of her new program, and it was a complete game changer.

Jeffro [00:17:50]:
Yeah. That’s awesome. And that’s a great example. And I I wanna point out that, You know, this is a lot of research. Right? And you have to when you’re thinking about offers, don’t just think of the price or or the name of the offer. Right? You’ve This is a whole landing page. Right? You can take all this research, and these are all bullet points and paragraphs where you are unpacking the offer so that as the person reads through it, More and more, they’re like, oh, yes. I need that.

Jeffro [00:18:13]:
Oh, this is great. Right? By the time they get to the button that says sign up now, they’re already sold. Right? So don’t get caught up trying to get that perfect sentence at the top. Like, yes, that’s important to start, but you have a place to put all this stuff.

Carla Cherry [00:18:28]:
Exactly. So we are hitting we’re we’re honestly, when you’re selling it, you’re you’re wanting to hit all the the psychological points. Right? So that’s what you’re looking at in the sales piece of a power offer is by the end of your but with your example, which is a beautiful example, by the end of the sales page, They should be saying, yes. That’s me. Yes. I need that. Yes. That’s me, and I need that too, all the way down the sales page.

Carla Cherry [00:18:53]:
Into so to the point where they get to that hit the button, they would actually feel silly in their minds if they didn’t hit that, yes, book this call button. And that’s the goal of a power offer in the sales portion is to get them to the call. Now there there’s a whole another module that comes through on how to, you know, do run a proper sales call. But your goal with high ticket offers and power offers is to get them to the phone or the Zoom call.

Jeffro [00:19:23]:
So then, our next question is, let’s say you’ve done all this work, What’s the best way to validate this offer that you’ve now put together?

Carla Cherry [00:19:32]:
The research. You wanna re you wanna validate it way before you put the offer together. So it’s literally, like, getting the answers to the test before you take the test so that you have all the answers.

Jeffro [00:19:44]:
But is there something let’s say people aren’t converting. How do you go back and find out what you missed?

Carla Cherry [00:19:51]:
Well, there’s several so that’s a really interesting question because there’s so many different points of conversion that you have to hit. Mhmm. Right? So There’s there’s, introduction introducing yourself is a conversion. They have to you when you introduce yourself, somebody has to go, I wanna hear more. Yes. Immediately. You’re talking my language. So that’s a point of conversion.

Carla Cherry [00:20:16]:
You wanna hit a conversion, and you gotta convert them from the 1 to 1. If, let’s say, you’re in a networking meeting, you gotta convert them to now want to have a call with you. Now when you’re on the call with them, you gotta convert them to consider your offer and have a second call. There’s a lot of different points of conversion. If you’re going cold, You know, if you’re reaching doing cold outreach, then your sales page has to convert all the way down the page. So, so there’s many different types of conversion.

Jeffro [00:20:50]:
And and that’s a good point. And I wanna, I’m glad you mentioned that because I think a lot of times we get caught up on solving the wrong point of conversion. And so, But, like, hey. I’m not getting phone calls. Let me go change the color of the buttons. And,

Carla Cherry [00:21:05]:
I

Jeffro [00:21:05]:
mean, may that’s probably not the reason if, Yeah. So go through those steps that you just mentioned. If you’re not getting past the introduction, then you need to rephrase what you’re saying or the way you’re intoning your voice, something like that. Solve 1 thing at a time.

Carla Cherry [00:21:18]:
A A 100%. If you’re talking about sales pay like, we’re going into your world. If you’re talking about sales page, then the title, number 1, the title has to that has to speak to exactly what they want. If you’re doing a video, your video sales letter, it’s gotta be on point. You’ve gotta give enough evidence in your via in your video sales letter that you that that you build the know, like, and trust factor, that you’re that that your they trust you. You’ve gotta give enough away in that video that they say, wow. She really knows what she’s talking about. When you go even further down, you got testimonials.

Carla Cherry [00:21:53]:
Your testimonials have to be rock star. A lot of people do testimonials wrong. I mean, there’s so many different way points that you have to convert.

Jeffro [00:22:03]:
Yeah. And, basically, you’re removing objections every step of the ways. So

Carla Cherry [00:22:07]:
And that’s another point. That’s a big thing you wanna find out in the research. Your testimonials should be hitting the objections.

Jeffro [00:22:17]:
Mhmm.

Carla Cherry [00:22:18]:
So that they don’t even have to ask. They don’t even have time to think of the objection themselves.

Jeffro [00:22:24]:
Right. And so then they read a testimonial that says, I was worried that I would have to bling bling bling bling. But once I joined, I found out I didn’t have to. Right? So

Carla Cherry [00:22:33]:
Exactly. I mean, everybody has a number one. You know, is the ROI worth it? But you have to remember, there are a lot of other tests there are a lot of other objections that people have, and Everyone’s different. Like, I have a book coach. The number 1 objection was time, and these are for people who even want to write the book. They’ve been dreaming of writing the book. It’s on their bucket list. They’re gonna get it done.

Carla Cherry [00:22:55]:
But to write a book takes time, so she has to hit that time objection. And what we did for her power offer, and this is a a good example, is because they’re all different. Because that objection was so big, We had to create a smaller offer to get to the bigger offer. And so what we did for her was we created origin story because that is what someone’s walking around going, how do I tell my origin story? Especially speakers from the stage because they they have to connect deeply right away, but also people who are coming from corporate. Because a lot of times, people come from corporate, and it’s not a smooth, thread into consultancy. So they need to figure out how to how to, take the credibility and expertise they had in consultancy and thread it over, and In a very succinct way, makes sense of why it is they’re doing what they’re doing now and what those credibility, builders were and how they’re going to affect and, showcase what they can do now for you. So origin story is very, very important. So what we did is we did a workshop teaching people how to do origin story, and then, also, that was that was a smaller offer to her larger offer.

Carla Cherry [00:24:04]:
So, boom, you did the origin story. Now you’ve actually got the outline of your book, and she’s got the no built know, like, a build, you know, trust factor built in, and you’re 1 step further to the bigger goal. So that was her

Jeffro [00:24:16]:
You’ve lowered the barrier to entry, essentially, so they’re not jumping across as big of a stream. There’s a stepping stone to get them there, and you figure that out through the research.

Carla Cherry [00:24:24]:
A 100%. And I don’t always recommend that for people because people are like, oh, I heard you’re supposed to sell something smaller. Not always. Not always. It depends on who, and it depends on what your offers, and it really depends on the research. So yeah.

Jeffro [00:24:38]:
That’s awesome. So let me recap what we’ve done so far. We’ve touched on accountability, which is obviously the foundational piece of making progress, And then we’ve kind of gone through this idea of compelling of creating a compelling power offer in order to move your business forward and what it takes To do that and put it together, obviously, it’s gonna take some work, you know, that research and kind of rewriting sometimes and testing it and Looking at those different conversion points before it’s perfect. You’re not gonna get it right the 1st time.

Carla Cherry [00:25:06]:
That’s right.

Jeffro [00:25:06]:
But then the next the next logical question is, how do you get that offer in front of more people?

Carla Cherry [00:25:13]:
That’s a great question. So it depends on where you are in your journey. So I always say you’ve gotta sell to pea you’ve gotta sell 1 to 1 before where you can sell one to many because you you’ve gotta nail the messaging and the conversions on a smaller schedule before on a smaller level before you can go once many. People make the mistake all the time. They run into somebody that says, hey. I wanna blast your stuff out, and we’re gonna, you know, do ads. Well, if they haven’t done this work first, you gotta do this work first. So it depends on where you are in your journey.

Carla Cherry [00:25:46]:
So if you’re a newer coach or you’re a newer consultant, I would spend some time in some 1 to 1 rooms, and lots of networking meetings and really practicing your your introduction. I mean, So many people get lost just in the introduction. They don’t know how to introduce themselves.

Jeffro [00:26:02]:
You

Carla Cherry [00:26:04]:
you have to your introduction has to be, like, bam, right away. It’s gotta make somebody want to talk to you, and you’re not trying to win the room. You’re just trying to win your target. That’s a big mistake people make. So Number 1, if you’re newer in the rooms with, just talking to people and getting lost people and and practicing sales calls, Now you’ve got your system down. You’ve got your target client down. You’ve got your messaging down. You’ve seen what has now converted in a one to one.

Carla Cherry [00:26:33]:
Now you’ve got to go now you go one to many, and that depends on where you wanna play. Is it in LinkedIn? Do you wanna do automation? Do you wanna go to, you know, Instagram? I you know, it doesn’t really matter as long as you just pick 1 and nail that platform, get that down, and then go to the next. That would be my biggest suggestion.

Jeffro [00:26:52]:
So then what about the people who say, alright. That’s great, but I’m really shy or I’m not good on camera or etcetera, etcetera. Back to the excuses.

Carla Cherry [00:27:03]:
Well, what’s interesting in the cohort, we used to in the beginning, I had this idea that we have to work peep you know, people have to work up to get on camera. Let’s get them just, you know, going for a while. We’re not gonna add the video component until the end. We’ll not change that because what I realized is that if you have good direction and and if you have good direction and you have a coach or you have somebody that you’re working with, take the direction and make the video. Of course, it’s not gonna be your best video, the first one, but I found that people can actually make really good content from the beginning if they have some type of direction or have a coach or someone like yourself that they’re working with. Yeah. It’s really surprising. We, you know, we I tested it in the cohort, and it works.

Carla Cherry [00:27:50]:
I mean, we have people making straight out of the gate 1st week making great content. And and I realized, well, why wait? You know? Why why wait 3 weeks, 6 weeks? If you have the formatting down, and you, you know, Look. Even if you don’t if you’re not working with somebody, go watch a YouTube video. Like, watch how people are doing it. Just get the formatting down and then Jump right into it. I think, what what the barrier to entry is people’s ego. Honestly, if we’re really calling it out and we all have it, so there’s no shame in that game. Everybody’s got an ego.

Carla Cherry [00:28:23]:
We’re built with it. We can’t help it. The quickest way I got over it was to make a commitment, this goes back to accountability, to sticking to a schedule. So, what I did at first was I said, okay. I’m gonna go live in my Facebook group. Once a week, I made the commitment. I told people I was gonna do it. Therefore, it made me accountable even if it was just, like, 1 or 2 people who were paying attention or thinking that that was gonna be there, but I made that commitment to myself, and I made that commitment to other people.

Carla Cherry [00:28:51]:
So then I went live once a week and turned that into content. So I think it’s about, Number 1, making a promise to yourself and sticking to the promise and knowing that no matter what, you’re gonna get better, but, also, it can’t hurt to have a little direction from a coach or someone like yourself who’s gonna be able to say, This is how you know, this is the lighting. This is the camera, and this is this is a framework that you can go with. Now just go get in the arena. As as business owners, You have to get inside the arena, and the sooner you get inside the arena and you make mistakes, the sooner you’re gonna get better no matter what.

Jeffro [00:29:29]:
Exactly. Showing up, you get better. You can look back at your old videos later, rerecord them if you want, and you’ll see how far you’ve come.

Carla Cherry [00:29:37]:
100%.

Jeffro [00:29:38]:
So, Carla, I really appreciate you sharing with us today. This was super helpful. I feel like we could just keep talking for a long time on all of this, but I will wanna wrap up the episode here. Hopefully, people are gonna start applying this advice, getting that accountability system in place, noticing the excuses they’re making, and Working on crafting those power offers. So, guys, go check out Carla’s website at carlacherry.co. Look into her power offer programs if you want help with that. Carla, are there any closing thoughts that you wanna leave us with?

Carla Cherry [00:30:08]:
Yeah. I would just say, you know, I was talking to somebody about it this today. Like, you can get a vision board, you can get a journal, but until you make a commitment to yourself to stay consistent with your goals, and all also break them down break them down into very easy bite sized doable actions. And then and then make a promise to say to yourself consistent, you know, just go for 30 days if you just wanna stay consistent with yourself for 30 days. Magic can happen. Mountains can move with consistency, and just breaking it down into easy, doable things and surround yourself with big doers to believe in your mission or believe at least in having drive as an entrepreneur, and you can you can go further than you think you can in a shorter amount of time.

Jeffro [00:30:56]:
A 100%. I agree. That’s awesome. Alright. Well, thanks again, Carla, for being on the show. And thanks to all of you guys for listening, and I’ll see you in the next episode.

Carla Cherry [00:31:04]:
Thanks so much.